My orientation is ‘Have Fun; Change the World; Make Money’. The pursuit of fun and benefit towards others is liberating and energizing and is more likely to result in cash-flow as bi-product. The reason for putting ‘Make Money’ last is that, in my personal opinion and experience, the quest for money as a primary goal can choke creativity and lead to a meanness of spirit.
My personal philosophy is to help others to help themselves. I use action learning/action research as the guiding coaching philosophy, and engage with the client through probing questions, to help the client discover for themselves their primary drivers and blockages. As a coach, my primary objective is to empower the client and render myself irrelevant.
As a practicing psychologist, I bring to the coaching relationship a professional ear, plus a range of tools to help the client understand him/herself better. Success in an entrepreneurial venture is a function of the following factors: (a) the desire to make it happen, (b) the knowledge to make it happen, (c) the means to make it happen, and (d) an environment that permits it to happen. Foremost is desire, the self-belief that provides the raw energy. The role of the coach is to nurture that desire whilst helping the client discover, obtain or create the other three.