My orientation is ‘Focus and Simplify’ to make business easier, more profitable and more fun for all employees. I’ve come to this mission following 10 years as an engineer working to simplify complex manufacturing processes, then 20 years simplifying the management of new and growing businesses as well as turning around failing enterprises and not-for-profit organizations. I’ve also had a stint on the board of a major university and helped the development of the arts and creative industries elements there.
To help give back some of this experience to the community, I’ve set up the Simpler Business Institute to educate and coach owners and managers in the principles and techniques of simplification within an environment of rising complexity. The reason for this is because it’s been proved over 140 years that simpler businesses are more profitable and sustainable no matter what the economy is like at the time. And a coaching approach delivers more permanent benefits than consulting.
You might like to read the welcome letter at my website to understand why a strategy of business simplification is becoming a success factor as business complexity rises.